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Beyoncé “borrowed” one from Blue Ivy. Taylor Swift carried one whereas on a date night time with Travis Kelce. And Olivia Rodrigo slung one over her shoulder whereas hanging out with rising pop star Tate McRae. We’re speaking about Aupen, the minimalist-chic equipment line seen on the queens of pop, Oscar winners and virtually everybody on the “It” lady record.
Pronounced “open,” the model lately introduced on Instagram that “after 18 months, Aupen design collective bids goodbye,” prompting followers to replenish en masse on the suave carryalls, that are priced from $180 to $420. The corporate’s web site notes that the “design workforce is on a break,” however there’s nonetheless some good(ish) information. The model says its operations and customer support groups are nonetheless up and working, and that there could also be one other drop in June.
Queen Bey, Blue Ivy and Hailey Bieber have all carried the Goal bag ($180), a glossy leather-based shoulder bag with an angular form; whereas Gal Gadot carried it in a white colorway and Selena Gomez sported a crystal fringe-embellished model. Taylor Swift has been seen with the Nirvana (now bought out), a slouchy assymetrical carryall with a braided deal with and sculptural gold bag attraction. Kylie Jenner and Gabrielle Union are among the many stars who’ve toted the Fearless purse.
Based mostly in Singapore, Aupen launched in October 2022 and first provided its luggage in vegan leather-based. It appeared to come up of nowhere, as Glamour reported, and its explosion of superstar placements inside a 12 months its debut undoubtedly raised eyebrows amongst vogue business insiders questioning in regards to the model’s nameless A-list hookup. (A star stylist co-founder? A starry investor?)
The Hollywood Reporter earlier this 12 months sat down with Aupen’s Singapore-based business director to get to know the true individuals behind the faceless model. He defined that the corporate determined to maneuver from vegan supplies to Leather-based Working Group-certified calfskin leather-based, and commenced utilizing repurposed croc leather-based accents that got here from the reducing room flooring of the manufacturing unit that manufactures for Hermès. (These items are seen within the Nirvana Kiss silhouette, which got here with authentication playing cards for the croc leather-based; it’s additionally now bought out.) The spotlight-shy designers, he stated, want to stay as an nameless collective (on the time, they had been primarily based in San Francisco, Brooklyn and Singapore) to permit the designs to talk for themselves.
The model’s jewellery is an A-list favourite, too. The gold Splash earrings had been lately worn by Oscar winner Emma Stone, whereas Dakota Johnson donned the silver Wave earrings final 12 months.
Under, see which Aupen items are nonetheless out there to buy on-line, and keep tuned for extra.
