Actress Laura Dern and her 19-year-old daughter Jaya Harper are being featured collectively in a first-ever model marketing campaign for French luxurious equipment model Roger Vivier’s Mom’s Day undertaking.
The photographs are candy, nurturing and intimate, photographed by L.A.-based photographer, director and author Luke Gilford, who has directed campaigns for Valentino, Apple and Mercedes Benz — in addition to music movies for Kesha and Christina Aguilera.
Each Dern and Harper are sporting a few of Roger Vivier’s most iconic creations within the pictures, just like the 1965 Belle Vivier shoe, a model traditional, and the model’s inventive director Gherardo Felloni’s Viv’ Choc purse, together with jewel-encrusted satin headbands, an embroidered waistcoat and a patent leather-based belt.
Felloni first met Harper when Dern took her to a 2022 Roger Vivier dinner in Los Angeles. Clicking immediately, Felloni says he was drawn to the younger actress’ expertise, her magnificence and her character. “Selecting the ultimate pictures after this shoot was extraordinarily troublesome as a result of they had been all so good,” provides Felloni.
Gilford and Felloni sought to seize the likeness between the mom and daughter duo, together with iconic Roger Vivier merchandise, and the way grace and class may be handed down via generations. The marketing campaign’s intention is to showcase traditional magnificence intertwined with modern sensibilities, and present how model may be handed down whereas nonetheless sustaining its relevance.
Jaya Harper for Roger Vivier
Luke Gilford
Dern, in a marketing campaign assertion, says she’s lengthy cherished the model. “I purchased my first pair of Belle Vivier footwear in Paris many, a few years in the past, and have been in love with the home ever since. Collaborating with Jaya on this marketing campaign has been an extremely particular expertise because it was an event to have a good time, collectively and for the primary time, our shared love for trend.”
Luke Gilford
Provides Harper, in marketing campaign notes, “That is my first model marketing campaign, and collaborating with my mom on it has been a rare expertise that may undoubtedly be treasured. I’m immensely grateful to Gherardo for inviting me to take part on this undertaking, the place I had the privilege of showcasing legendary Roger Vivier designs just like the Belle Vivier.”
Roger Vivier’s Belle Vivier Leather-based Buckle Slingback Pumps
Harper was born into an leisure household, with an Academy Award-winning mom in Dern and Grammy-winning father in Ben Harper, in addition to grandparents Diane Ladd, Bruce Dern and singer-songwriter Ellen Harper. So it ought to be no shock that Jaya Harper is pursuing performing, although in a 2022 look on The Ellen Present, Laura Dern famous it was essential for her that her daughter end college and have a standard childhood. With Ben Harper, Dern additionally has son, Ellery Walker Harper, who’s musician.
Roger Vivier’s Viv Choc Flap Leather-based Shoulder Bag
Dern at the moment stars within the new collection Palm Royale on Apple TV+ and is ready for a job reverse Glen Powell and Anthony Mackie within the authorized drama Monsanto.