Dive Transient:
- Attire model Buck Mason on Saturday opened its second retail retailer in Chicago positioned at 3438 North Southport Avenue within the metropolis’s Lakeview space, in keeping with particulars emailed to Retail Dive.
- The brand new 2,000-square-foot retailer affords the model’s full assortment of merchandise, which embrace Los Angeles-made T-shirts, elevated sweats, leather-based jackets and Japanese denim denims.
- The brand new Chicago retailer marks the Los Angeles-based clothes firm’s thirty second retail location because the model plans for extra shops.
Dive Perception:
Buck Mason is continuous to construct out its brick-and-mortar footprint.
The model opened its first location in Chicago in March of 2023 within the Lincoln Park space. That location measures about half the dimensions of the brand new Southport retailer.
Much like Los Angeles and New York, Chicago continues to be a fascinating metropolis for DTC manufacturers to open brick-and-mortar shops. Wilson Sporting Items opened two shops in Chicago in 2023, whereas Past Yoga, a Levi Strauss-owned model, opened its first studio exterior of California in Chicago in November.
“We love the neighborhood,” Erik Allen Ford, co-founder of Buck Mason, stated in an e-mail. “We actually fell in love with the house although. Chicago brick partitions, and authentic hardwood flooring, it was simply an idyllic storefront.”
Based in 2013 by Ford and Sasha Koehn, the DTC model opened its first retailer in 2015 on Abbot Kinney within the Venice space of Los Angeles. As of in the present day, the corporate has shops in California, Arizona, Colorado, Washington, Texas, Tennessee, Georgia, Ohio, Pennsylvania, South Carolina, New York, Massachusetts and Washington, D.C.
The model continues to see alternative in increasing its bodily footprint.
“We’re going to maintain increasing the place it is sensible — making our mark even larger in locations we’ve already established, and branching out to new markets that really feel like an ideal match, each within the numbers and the native vibe. Crucial factor for us is giving our company the complete expertise wherever they’re,” Koehn stated in an e-mail.
Buck Mason focuses on males’s and ladies’s way of life attire, with males’s making up about 70% of Buck Mason’s stock, per the corporate. The corporate has additionally collaborated with such manufacturers as Eddie Bauer, J. Mueser and Padmore & Barnes on collections.
A World Information examine revealed in December discovered that an growing variety of DTC firms are adopting hybrid distribution fashions that embrace pop-up shops, everlasting places, wholesale companions and their very own web sites with the intention to meet clients the place they store.